Meet Our Staff

As our client, you will have a team of highly qualified professionals working for you to provide you with the best insurance coverage for you, your family, or your business.  Building a long-lasting relationship with our clients is our number one priority.

August 18th, 2014 by TAG Insurance and Financial Services, Inc
Sid Plaff

Sid Pfaff

Agency Principal

Sid Pfaff is passionate about helping people and protecting their assets through insurance products and financial services. He began his career in 1981 with Farmers Insurance and then in 2009, left and created the Pfaff Insurance Agency.  With over 25 years as a captive agent, Sid realized he could better serve his clients as an Independent Broker. Then in 2014, the decision was made to change the agency name to TAG Insurance & Financial Services. TAG is an acronym for the Trusted Advisors Group which better communicates the services the agency offers. Sid has his LUTCF designation and has been a past board member with NAIFA, East Valley (National Association of Insurance and Financial Advisors) and the Rotary Club of Tempe East. He currently serves as a board member with Jesus Online Ministries and Higher Octave Healing.

Sid grew up in the Phoenix area where he has resided for over 45 years. He and his wife, Sharon, have 5 children and 9 grandchildren and have been very active in their church and community. Sid loves spending time with his family and friends, enjoys traveling and the outdoors.

August 18th, 2014 by TAG Insurance and Financial Services, Inc
Ryan Pfaff

Ryan Pfaff

Director of Operations

Ryan Pfaff is a third generation insurance professional and is proud to continue the legacy of excellence. Ryan joins the TAG Insurance team with an extensive background in the automotive industry, where he first started his career in sales and quickly advanced into finance and management.

Ryan is a Phoenician, born in the Mesa area but managed to escape the heat for several years while living in the Portland Oregon area. In 2015 Ryan and his wife Heather, along with their dog and two cats relocated back to sunny Arizona to be closer to family.

Ryan greets every day with a positive attitude, focused on always offering superior value for his clients by listening to their needs. He takes the time to match the insured with the right carriers to get them the most competitive premium and the right tailored coverage for their particular situation.

When Ryan isn’t working on his client’s needs, he enjoys golfing, hiking, and watching his favorite sports teams!

August 18th, 2014 by TAG Insurance and Financial Services, Inc
Crystal Northup

Crystal Northup

Customer Care Manager

Crystal began her insurance career with Sun Insurance in Thornton, Colorado. During her time there, she focused on specializing in the auto and recreational vehicle market. In May of 2018, Crystal moved to the Phoenix area and accepted a position with TAG Insurance in their Personal Lines Department. Because she’s passionate about helping people and strives to always give the best customer service experience possible, she has quickly become a client favorite at TAG Insurance.
Crystal was born in Sacramento California. She has lived in many different states but prefers the heat of the Arizona desert. She graduated high school in 2005 and the Art Institute with a degree in Baking and Pastries in 2010. She enjoys doing many hands on activities with her 2 children as well as shopping and yoga to relax.

August 18th, 2014 by TAG Insurance and Financial Services, Inc
Eddie Saavedra

Eddie Saavedra

Personal Lines Specialist

Eddie Saavedra grew up in Mesa, AZ has lived in Arizona most of his life. He graduated from Westwood High School in 2004. Eddie began working in customer relations building a great rapport with different backgrounds and cultures.

He started working in the insurance field in 2015 with First Advance Insurance, as a marketing representative servicing the Latino community. Eddie as a bi-lingual advisor started with TAG Insurance in 2018 representing honesty, integrity, and good moral ethics while serving the needs of our clients.

Eddie spends his time in Chandler with his son and family. On a personal level, he enjoys golf and watching his AZ Cardinals take the field.

August 18th, 2014 by TAG Insurance and Financial Services, Inc
Tim Urbanski

Tim Urbanski

Commercial Lines & Claims Manager

Tim Urbanski has a wealth of knowledge in the insurance industry which includes 18 years of claims experience and now several years as an agency producer. He has established a solid personal lines insurance background and has successfully transitioned to commercial lines. In doing so, he has quickly excelled in establishing new and existing relationships with his clients here at TAG Insurance.

Tim greets every day with the energy and knowledge to succeed in offering his clients the best insurance experience possible. He makes sure to match his clients with the proper insurance company, so that they always receive the highest level of customer care.

Tim is a Mid-west transplant and was born and raised in Chicago, Illinois. His family moved to Arizona in 1988. Since living in the Phoenix area, he has established many long-standing relationships, most importantly, that includes meeting and marrying his wife of 16 years. They have a beautiful family with four children and two dogs.

When Tim isn’t assisting his clients with all their insurance needs, he enjoys spending time with his family and watching his favorite sports teams.

Give Tim a call at 480-553-5252, he’d be happy to answer any questions you may have regarding your insurance coverage or assist with a claims situation.

August 18th, 2014 by TAG Insurance and Financial Services, Inc
Donna Pritchard

Donna Pritchard

Commercial Lines Specialist

In the early 70s, Donna Pritchard began her insurance career with USF&G.  She quickly advanced with USF&G in their Commercial Insurance Division and over the next 30 years worked for several other insurance companies such as Crum & Forester and Reliance. Over that period of time, Donna has held various positions including Customer Service Representative, Commercial Lines Specialist and Commercial Lines Manager.  In 2014, Donna joined the TAG Insurance Team where her extensive knowledge and experience has enabled her to efficiently and effectively place new and existing commercial clients with the carrier that best suits their specific needs.  After residing much of her life in Albuquerque, NM, Donna moved to the Valley in 2008.  She enjoys gardening, spending time with her family, friends and volunteering for various local organizations in her free time.

August 18th, 2014 by TAG Insurance and Financial Services, Inc